The most useful copywriting tip ever!

The most useful copywriting tip ever!

So what is the most useful copywriting tip ever? I believe it is – write using ‘you’ rather than ‘we’ language. Simple eh? A core skill As a professional copywriting trainer it’s fair to say that when I run my workshops (with mixed groups, marketing teams or...
Why simple words are better than fancy words

Why simple words are better than fancy words

Here at Clarify Copywriting we help organisations communicate. As a part of this we encourage writers to use (where possible) simple words rather than fancy ones. This is because we’re all so busy these days, we just need to be able to quickly take in any information...