How to get started with your marketing strategy

How to get started with your marketing strategy

  The problem with marketing is, that it can be easy to find yourself trying to communicate with all sorts of people through many different channels. So how do we keep it targeted and effective? There are three main things to get in place.     1: Be...
The most useful copywriting tip ever!

The most useful copywriting tip ever!

So what is the most useful copywriting tip ever? I believe it is – write using ‘you’ rather than ‘we’ language. Simple eh? A core skill As a professional copywriting trainer it’s fair to say that when I run my workshops (with mixed groups, marketing teams or...
Why simple words are better than fancy words

Why simple words are better than fancy words

Here at Clarify Copywriting we help organisations communicate. As a part of this we encourage writers to use (where possible) simple words rather than fancy ones. This is because we’re all so busy these days, we just need to be able to quickly take in any information...