How to write a killer personal business profile

How to write a killer personal business profile

If you need to write a personal business profile, perhaps for a website or for social media, this month’s blog will help you gather all the information you need and then format your wording. The starting point is some fact finding questions and if you’re writing...
Five reasons why blogs are easy and essential

Five reasons why blogs are easy and essential

If you’ve involved in the marketing of your business, you’ll know that regularly posting blogs on your website is an essential part of your promotional mix. Here are five reasons why blogs are not only a ‘must have’, they’re also very easy to create. 1: All you need...
The secret of marketing in just 13 words

The secret of marketing in just 13 words

OK, this blog clearly promises you, ‘the secret of marketing in just 13 words’ so… here it is. Try something. If it works, do it again. If it doesn’t work, don’t. That’s basically it and this is something that a 30+ year career in marketing and PR has taught me!...
My favourite books of all time

My favourite books of all time

As a professional writer I love words, I love language and I love storytelling. Sometimes I wonder where this all comes from but it’s probably connected to the fact, that at the age of 12/13, I fell in love with reading and I started buying books. The only problem is,...
Interview with a copywriter

Interview with a copywriter

OK, I’m here with Adrian Barradell, business owner and copy chief at Clarify Copywriting. My first question for you Adrian is a simple one – What is a copywriter? Most people would say a copywriter is someone who writes business copy rather than someone who writes...
How to review your marketing copy in 15 seconds

How to review your marketing copy in 15 seconds

OK, here’s how to review your marketing copy in 15 seconds (and also how to start the process to improve it!). 1: Grab some of your printed marketing materials or log onto your website (5 seconds) 2: Have a quick look at the wording and ask yourself – is it too...