How to get started with your marketing strategy

How to get started with your marketing strategy

  The problem with marketing is, that it can be easy to find yourself trying to communicate with all sorts of people through many different channels. So how do we keep it targeted and effective? There are three main things to get in place.     1: Be...
The most useful copywriting tip ever!

The most useful copywriting tip ever!

So what is the most useful copywriting tip ever? I believe it is – write using ‘you’ rather than ‘we’ language. Simple eh? A core skill As a professional copywriting trainer it’s fair to say that when I run my workshops (with mixed groups, marketing teams or...
Why simple words are better than fancy words

Why simple words are better than fancy words

Here at Clarify Copywriting we help organisations communicate. As a part of this we encourage writers to use (where possible) simple words rather than fancy ones. This is because we’re all so busy these days, we just need to be able to quickly take in any information...
Too many words? How to quickly edit your copy

Too many words? How to quickly edit your copy

OK, let’s say you’ve written a page or a couple of pages of copy and you want to slim your word count down. Here’s what you need to do. 1. Clearly see it Copy and paste what you’ve written into a fresh Word document. Make your font size bigger and add in more...
How to write blogs that people will read and share

How to write blogs that people will read and share

  Blogging is all about giving out something useful and making it interesting Here’s how to write blogs that people will want to read and share.     1. Be a problem solver Think about the challenges and problems your customers have and give them content...
How to proofread your copy when you’re up against it

How to proofread your copy when you’re up against it

A question I often get asked when delivering my copywriting proofreading training is, ‘What should you do when you need to proofread a document and you’re really short of time?’ Here’s how to do it when the clock is ticking. OK, let us say it is coming up to half past...
Tips on handling a first client meeting

Tips on handling a first client meeting

If you are an SME (Small to Medium Enterprise) and you sell a business service, it’s quite likely that a key way you win new clients is by going through a three step process. 1. First you undertake some kind of marketing activity to find and contact your potential...