The most useful copywriting tip ever!

The most useful copywriting tip ever!

So what is the most useful copywriting tip ever? I believe it is – write using ‘you’ rather than ‘we’ language. Simple eh? A core skill As a professional copywriting trainer it’s fair to say that when I run my workshops (with mixed groups, marketing teams or...

How to react when you make a mistake

If you’re anything like me you’ll find that when you make a mistake you can find it very easy to beat yourself up about it. In business I guess I’m lucky that I don’t seem to make many and this is perhaps because I’m a pretty steady, ‘detail’ person and I have...
Four years and 40 Testimonials!

Four years and 40 Testimonials!

Clarify Copywriting has just celebrated its fourth birthday. I’ve also reached another and perhaps more important milestone – I now have 40 client testimonials on my website. I’m really pleased with this because I think testimonials paint the most important and...
New writing workshop for Summer 2015

New writing workshop for Summer 2015

Clarify Copywriting has linked up with Broadway-based MTM training to bring you a brand-new writing skills workshop.   This full day session is ideal for anyone who produces customer-focused copy including all business owners and marketing professionals.  ...